Unit 5 Test B 5 Zakreśl właściwe wyrazy. 1 My brother knows how finding /to find bargains. 2 Marco misses living / to live in Italy. 3 Lindy moved to the UK getting to get a good job. 4 Oh no! I've forgotten bringing / to bring money! 5 Saving/To save money isn't easy. 6 I'm unhappy about borrowing /to borrow money. 5 Speaking 6 Zakreśl właściwe wyrazy. A That's a nice belt. It's only £25. B Yes, It's a 'bargain / discount. Why don't you buy it? You can surely raise / afford £25. You 3spend / save all your pocket money. A I forgot my wallet. B Can't you use your credit card / cash? A It's in my wallet. Could you borrow / lend me the money? B OK, but only if you pay me back today. I'll need it for the cinema this evening. A No problem. I'll get money from the @cash machine / till once I have my wallet and I'll pay you back later. 5 5 moods. 6 Another study found that customers prefer salespeople who can read moods. This will be news for managers who believe that shop assistants should always be friendly and talkative! 3 Instead, we prefer staff who understand body language. Reading the customer's mood is the key to a successful sale. A customer who is in a hurry, or in a bad mood, wants to be served quickly or just simply left alone! They are unlikely to appreciate an over-friendly chatty salesperson. Stores also realize that when customers are offered a choice, they feel in control, and are happy even if they then make a poor decision. 4 For example a store might display some watches costing £1,500 next to some jackets on sale for £100. The jackets appear very cheap because they are next to the expensive watches. People think they are getting a bargain when, in fact, they are influenced by other products in the shop. The weather can really change people's As much as 60-80% of customer decisions are made while people are in a shop, rather than before or after their visit. And, as more people are out and about during nice weather, more sales are made then. Rain and snow have the opposite effect, as people prefer to stay at home. A Some people refused to take part in the study. B There are, of course, some factors which are outside the control of shop owners. C They obviously wondered if it was some kind of trick. D Researchers believe that customers don't always want salespeople to be happy and chatty E They thought that they had made a mistake. F Experts say that good weather means good news for shop owners. G-In fact, your reactions are quite typical, according to experts on customer behaviour, H Successful sales techniques often use comparison Reading 7 Przeczytaj artykuł o tym, jak konsumenci są zachęcani do zakupu różnych rzeczy. Z tekstu usunięto sześć zdań. Dopasuj każde z tych zdań (A-H) do odpowiedniej luki (1-6). Dwa zdania zostały podane dodatkowo. Have you ever chosen a product because its price was written in red? Have you ever left a shop because the sales assistant talked too much? If you have, you're not alone. 'G A recent experiment demonstrated that when prices were printed in red, male shoppers believed that the products were a better bargain than those with prices printed in black. In contrast, red prices didn't have the same effect on female shoppers. The women in the study questioned the reasons behind the choice of colour. 2 This could be because men don't have as much experience of shopping. 5
